deal of the day

Benefit’s Cult-Favorite Curling Mascara Is Half Off Today

Photo-Illustration: The Strategist; Photo: Retailer

If most mascaras tend to leave your lashes droopy or weighed down, consider Benefit Cosmetics’ Roller Lash, our pick for the best curling mascara, which is widely beloved by makeup artists and reality-TV stars alike. “I don’t know how they did it, but it curls even the straightest, shortest lashes I work on and keeps them that way,” says makeup artist Amanda Shackleton. The secret is in the curved silicone brush with asymmetrical bristles that comb through your lashes, lifting, defining, and curling as they go. And right now, Roller Lash is marked down from $29 to just $14.50 as part of Benefit’s one-day-only sale, where all of the brand’s full-size mascaras are half off. (If you’re looking for a different effect, the sitewide sale means that Benefit’s They’re Real mascara, our pick for the best volumizing mascara, is currently half off too.)

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Benefit’s Cult-Favorite Curling Mascara Is Half Off Today